Wednesday, November 10, 2010

COOL IT ROCKS IT!


Awesome Mama Ondi Timoner directs COOL IT, a bold new vision from Bjorn Lomborg, author of "The Skeptical Environmentalist."

It opens this Friday on select screens, look it up, it's a go to/keep it in mind movie. The conversation continues about what we can do individually and globally to address environmental concerns. It debunks much of the information in An Inconvenient Truth and poses multiple strategies that will take increased research and development as a society as a whole. I saw it this evening at the 92Y Tribeca with Ondi and Bjorn present, I hope the reception everywhere is as grand. The film is dense with information, simultaneously entertaining and engaging. A striking endeavor that piques the brain to imagine what we can accomplish on a macro level in our micro world. Congratulations to the filmmakers, another relevant act for change.